Another Great Example of a Company with a Winning Culture

I was browsing through BusinessWeek.com the other day when I came across this great article about Starbucks. In it, CEO Howard Schultz talks about the passion that fuels his business success—it’s the same passion and mindset I heard from the nation's best mortgage planners and the leadership team at Cherry Creek in our recent conversation- How to Retain Your Best People by Creating a Winning Culture.

Consider this passage:

“Schultz is fiercely passionate about what he does. But understand that his passion is not only about the coffee. He sells much more. You see, while Schultz loves coffee, he’s passionate about creating a workplace that treats people with dignity and respect. That’s the message he conveys consistently to his employees, customers, and investors.”

This article is a must-read for every mortgage company owner or manager who wants to create much more than a loan processing machine.

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