Google Pushes the Envelope…Again

Google is the leader in the search space because they never stand still. They always stay one step ahead of their customers by predicting what they need and then supplying it. Now they’ve launched another great tool: “Google Trends”.

Here’s a short definition of the new product, which we picked up from http://googleblog.blogspot.com/:

“Google Trends builds on the idea behind the Google Zeitgeist, allowing you to sort through several years of Google search queries from around the world to get a general idea of everything from user preferences on ice-cream flavors to the relative popularity of politicians in their respective cities or countries. ”

For mortgage planners, the value of being able to see what’s important to mortgage buyers and what mortgage-related terms they search for is priceless.

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