Two Great Questions About How to Best Use RateWatch

After posting our Strategy Alert with Tom Griffith, Tom received an email from Jon Yenesel of Real Estate Mortgage Network with two very good questions. Jon asked:

1. How soon do you start sending a new client the RateWatch report after they funded their first loan with you?

2. Do you feel mailing RateWatch is better than emailing it?

Tom also shared his response with us so that we could share it with all our MC members and blog readers:

“We update the closed loan database every month, so once they are “in the family” so to speak, they receive the RateWatch report immediately. I am not advocating churning loans; I do advocate adhering to the system, because it’s that system that keeps you in the front of your client’s mind. I think that’s important from the first day of the relationship…

I prefer mailing the report because it requires your client to at least handle it and the more you can make it stand out in the mailbox, the more likely they are to actually open it, read it and take action if necessary. Email is too easy to filter or delete without them ever seeing it.”

Thanks Jon for asking two very good questions, and to Tom for sharing your response with all our readers.

I would also like to add that, very often when I do a Strategy Alert with someone who has had tremendous success with RateWatch, they tell me they do NOT fold RateWatch — instead, they mail it flat in an oversized envelope so it sticks out in the mail. This costs a little more, but it makes a huge impression.

Here are some additional RateWatch resources:

Learn how Eric Bohn generates new business from “adopted” clients using RateWatch: http://davesavage.typepad.com/my_weblog/2007/04/strategy_alert__1.html

Watch our training video on how to use RateWatch:
http://www.mortgagecoach.com/training/videos/rw/ratewatch.html

Listen to how Dylan Kramer uses RateWatch to generate over $135,000 in annual commissions: http://www.mortgagecoach.com/learning_center/calls/conference_calls.aspx?call=10062005

Listen to Brian Holiman’s 5-minute Strategy Alert on how he generated 4 extra loans the first time he sent out RateWatch:
http://www.mortgagecoach.com/learning_center/strategy_alerts/0001.htm

Reach out to our sales manager today to start generating new business with the RateWatch report. To contact the Mortgage Coach Support Center:
http://www.mortgagecoach.com/about/contact.aspx?support

If you have any questions about RateWatch or any other report, please don’t hesitate to email me at dsavage@mortgagecoach.com.

Comments

[Pengdahua]

Dave,
Your Mortgage Coach program and your blog and emails are a great service to the industry. Thanks

david@mortgageplannerofcalifornia.com