Listen to Todd Ballenger and Start Preparing for the “New Millennium” of Loan Sales

We are all busy, and with everything going on in our industry these days, the natural tendency is to keep our heads down and focus on filling the loan pipeline. This is understandable. But this also is a time when those that can take advantage of this trough in the mortgage cycle are going to school and preparing themselves for the next wave of the cycle. It is said, “a good frost kills lots of mosquitoes.”

Those who survive this mortgage industry frost will need to be prepared for a new lending environment. A continuing education — through seminars, conferences and self-paced training materials — is the best way to ensure that you are prepared for the “new millennium” of loan sales.

Of all the conversations taking place in the industry now, I am convinced that the convergence of the liability and asset sides of our client’s balance sheet is one of the most important. Todd Ballenger, of KendallTodd, is a thought leader in this area and, if the response of the audience to his presentation at the recent Sales Mastery 2007 Conference is any indication, Todd’s message is ringing true with the industry’s top producers.

Todd Duncan has been kind enough to share a video of Todd Ballenger’s presentation with us and I am providing a link to you:

http://toddballenger.typepad.com/borrow_smart_blog/sm.html

I urge you to take the time to review Todd’s talk and PowerPoint presentation.  This is the time to be learning the new approaches to lending, such as “Liability Management”, which will transform your practice and differentiate you in today’s marketplace and to help you uncover today’s hidden opportunities.