This latest article from CNNMoney.com about the housing market — “Home Price Plunge Accelerates” — shows that purchases are at an all time low and values are dropping.
That means that it’s now more important than ever to reach out to your past customers. With rates dropping and real estate in the news headlines daily, you’re likely to have dozens of past clients who would benefit from some type of liability restructuring ranges for rate and term refis to debt consolidations to equity restructuring.
There’s no time to waste if you want to thrive in this marketplace and help your clients in the process. I recommend that you start with these action steps:
1) Immediately send out RateWatch to your entire database
2) Analyze the existing mortgages of every client to uncover opportunities to save your clients money, starting with the oldest mortgages first
3) Pick out the 10 most likely to benefit from a refi and call them
By uncovering unseen opportunities in your database, you could be meeting with clients as early as today and closing within a couple of weeks.
Click here to read: "Home price plunge accelerates — 2007 year-end results are in and the news is bad: Major housing markets were down even more than anticipated," from CNNMoney.com.
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