Please Help Me With an Experiment!

I’m conducting an experiment and would appreciate your help.

The experiment is this: I’ve discovered an easy-to-use FREE tool aka “Killer App” that can take your ability to educate and influence your clients and partners to the next level, and help you leverage yourself beyond imagination. It’s called the Jing Project, and it offers so much opportunity to loan officers that when I tried it a few days ago it absolutely “wowed” me!

It wowed me for several reasons:

1. Because it was so easy to learn how to create my first video;
2. Because it was even easier to actually share my new video via email; and
3. Because of the high quality of the actual video. 

My first video took me less than 25 minutes to create and that included the time it took to download the software, learn to use it and create three different versions of my first video. Here is the link to my very first video!

The Jing software records content on your computer screen and, in real time, follows and records movements you make, such as pointing with an arrow, circling important information, or filling in fields in a Mortgage Coach report.

I have three core ideas on how loan officers can leverage these simple videos:

• To create a customized proposal that a client would watch on their own time as you verbally and visually walk them through their personal MC report;
• To help you adopt more “mortgages under management” (MuM) by educating your clients so they will refer you to their friends and family. For instance, you could pull up a RateWatch Report and another favorite MC Report and then visually illustrate how your MuM program works through a call to action at the end requesting referrals to friends and family members who can benefit from your MuM program;
• And for my favorite idea of all, you could create a monthly case study video for your referral partners. By highlighting your favorite success story of the month, for example, you would pull up the specific MC report you used and then tell the story of how you help the client while giving your current client a guided tour of the MC report. The power of this strategy has many layers:
  1. It would deliver evidence of your success;
  2. It would educate your partners about the value of your advice;
  3. It would teach referral partners how to refer business to you and what to keep an eye out for;
  4. It would provide you with the leverage of creating one perfect case study story and then enable you to forward it to all your best referral partners.   

Now that you’ve heard my vision on how this killer app can be used, I wanted to conduct a little experiment to actually see how Mortgage Coach loan officers would put it to use. I am not only interested in hearing about your experiences in creating the video, but most importantly I want to see the videos you can create over the next 5 days.

If you are interested in participating in this experiment between now and Friday, all you have to do is this:

• Go to jingproject.com and download the software. Make sure you select “save” and not “run” so it saves to your hard drive. Then, go to start, run, browse, find the icon in your program files click on it, then click “run” to start the install.
• If you are on a PC, it may tell you need to install Microsoft .Net files (even if you don’t see Microsoft .Net installing, trust me, it is, and it takes a few minutes, so be patient. If you start pushing buttons too soon you will interrupt the installation.).
• When the Microsoft .Net files are done installing, a screen will come up to install Jing.
• Once installation is complete, restart your computer. (I know restarting your computer is a pain — again don’t worry, it will be worth it.)

To create a video:

• After installing Jing, you will see a yellow sun-like circle appear permanently at the top center of your monitor screen.
• Open the report you want to go through and click on the sun to start the recording. Begin filling out the report and explaining as you go along. Two to five minutes in length is plenty. 
• You will need a microphone. If one is not built into your computer, you can purchase one that plugs directly into your computer for under $20 (if you aren’t happy that you purchased this after creating your first video, I will buy your new mic from you for double what you paid).
• Upload the finished video to the comments section of this blog post and write a few sentences about your experience. I am very excited to hear your feedback and see the creativity of Mortgage Coach members first hand. 

This video experiment has the potential to be one of the best breakthroughs in your business for 2008, but you need to try something different and you need to take the time to learn something new.

I challenge you to create your first video within the next 24 hours and then upload it to the comments section of this blog ASAP. Between now and the end of this week, I will be closely watching the comments of this post and I am planning to write a white paper and share the best videos with all Mortgage Coach members, so if you want to be part of this experiment, you need to create and submit your video this week. 

Thanks for participating!

To create your first video today go to http://www.jingproject.com.

To check out my first video, click here. And please give me your feedback and suggestions.

Comments

[Jonathan Klein]

Hi Dave,

I love this idea -- Here is a link to a video I just created
http://screencast.com/t/WqDOFKXZt

Jonathan Klein, CMPS, CDPP
(954) 428-4552 (o)
(561) 212-9226 (c)
A Certified Mortgage & Divorce Planning Practice

[Chik Quintans]

This is a great application. I have been using a Mac application called Snapz Pro and my clients love it. Saves a lot of back and forth time with the client in addition to making a cool impression.

[Chik Quintans]

Dave,

SnapzPro is a Mac application however Quicktime may be viewed on both Macs and Windows machines. Just need the player (link below).

I like this because there is no time limit (file can be large, however it is compressed for download). Also, once downloaded internet connection is not needed.

Here are two links to download a sample presentation. This is the presentation: http://snipr.com/24esa-lywxz0

Here is a link to download the Quicktime player for Mac or Windows. Many folks have this already especially if they have iTunes. http://www.apple.com/quicktime/download/

I love your ideas of showing case studies and sample reports to strategic partners as well as orphaned mortgages. I'm going to put something together and implement these ideas. Add it to the list:-)

Thanks!

[Dave Savage]

Thank you Jonathan and Chik for your contributions to this experiment! My goal over the next 4 days is to encourage and inspire others create and post 20 personal video's. Jonathan, I loved your video showcasing the Marketing Machine. I would also love to watch and listen to you sharing an actual Divorce Plan with a partner explaining the value of your advice.
Given my ambitious goal I am going my best to lead by example so I have created two more video's of my own.

I create this one first thing this morning>>>
http://www.screencast.com/users/dsavage/folders/Jing/media/bcdf8d03-c0f5-42ae-99dc-6c5476cf4b49

And I just finsihed the day with this one>>>
http://www.screencast.com/users/dsavage/folders/Jing/media/f70aa38e-f036-4297-9389-12e778ada427

[Dan]

This is a great idea of attracting your customers. And by making a customized video about your business you could have better effect on your customers. Thanks for sharing this.

Dan
http://www.perfectmortgagelender.com/

[Scott Nichlson]

Dave,

This is BIG!!!!!
My mind is racing with ideas on this tool. The first idea i had was on The Seller Buy Down. I think it came out good. Great for my Realtors to see.

I did about 6 video's today (video junky now i guess)

http://www.screencast.com/users/scottnicholson1/folders/Jing/media/54ad683d-aacf-4289-8101-3d4a3756cf7b

Thanks!

[Linda McKinley]

http://screencast.com/t/jEjmZgfLdZ

This is so cool! Is this what you're looking for?

Jing has upgraded the software since last Friday. It is soooooo EZ! I wanted to get this first take to you. It wouldn't have taken as long if I knew what I wanted to say. I re-recorded about 15 times. Once you get into it, I think you can do any take in 2 minutes or less.

Capturing the image for the video is a piece of cake. Recording is just as easy. I do think this is the best practice for the future. The possibilities are endless.

WOW!! Thanks Dave!!

Linda

[Philip Garcia]

http://www.screencast.com/t/7y3WrqcYD

Hi this is Philip from the Mortgage Coach and I made this short video to help with Oppertunity Optimizer Admin. Enjoy!

[Mike Saunders]

I created my Jing today....thank you Dave!
I took a neat twist and created a video postcard
(click the link under the postcard to take the 21 day free trial)
and introduced a turn-key marketing service to my Financial Planners to offer complimentary webinars to their clients. The webinars will be me and the Advisor going over a PowerPoint (PointPro) on how they can safely use their mortgage to create wealth.
See what you think!

http://videopostcard-004.com/X.asp?5815236X1920

[Scott Nicholson]

Hey Dave, I am loving this new video strategy. Here is a client follow-up video presenting a strategy to a specific client.

This is going to make a breakthrough in my business.

http://www.screencast.com/users/Scottnicholson/folders/Jing/media/9ca2be57-44d2-4d4d-b2a4-c6e74a063b73

Scott Nicholson
Bank of America

[Scott Nicholson]

Dave, I can't stop creating video's -- I just keep coming up with new ideas to leverage myself and educate my clients and partners. Here's a link to a video where I am using the Marketing Machine to explain a specific Seller Buydown to one of my Realtors....I can't wait to hear her response

http://www.screencast.com/users/Scottnicholson/folders/Jing/media/f52988e7-aad7-41ff-b5d2-6c725fa03569

Let me know what you think?

[Jonathan Klein]

Dave, here is a second video. This is an example of how I been able to personalize the marketing machine brochure for the use in a new referral partner interview.
I demonstrate the key points that are important in the creation of a divorce plan and how it impacts the client.

http://screencast.com/t/gXstJdf1g

Hope this helps!

Jonathan Klein, CMPS, CDPP

[Dave Savage]

To kick off the final day of this experiment I just finished creating what I consider my best video so far.

Please forward me your candid feedback

http://www.screencast.com/users/dsavage/folders/Jing/media/e6739cf8-81d4-4799-91d9-b9ee74797c5e

[Don Newman]

Dave… Here’s my TCA thing… I think this will help me. I typically e-mail numbers to clients and they inevitably open them before we talk and always get a little overwhelmed and confused. I’m thinking this may help a bit..

http://www.screencast.com/t/KgHtkNFD

[Jim]

Here's my 1st video. Nice application. I can see the use with emailing clients info and explain these reports up front. My mic was off. Thank you

http://screencast.com/t/Oat2ILpu

[Dylan Kramer]

Dave, this video creator is a killer app...I love it and can't wait to create more of these video's

Here's a video I just created for a client who is shopping me hard.

http://www.screencast.com/users/Dylan_Kramer/folders/Jing/media/fbadd94f-2b0f-4621-b15e-735474d9ad09

[Chik Quintans]

Hi Dave,

This is a fantastic application. Boy, this took a few takes. I really like how it turned out.

This is very cool. Mac and PC compatible too.

http://screencast.com/t/fxFtwHS1

Chik

[scott sheldon]

I am so stoked about this program! I cant wait to begin getting more deals .....

[scott sheldon]

http://www.screencast.com/t/m2CL9moizrK

[Steve Johnson]

Dave,
You need to check out www.jumpcut.com as well. You can string 5 minute segments together and produce something like a flash video with unlimited timing. Haven't done it myself yet but a friend has and it is really cool stuff.

[Linda McKinley]

This is a referral I sent to my financial advisor partner. I used the Opportunity Optimizer software to show the client where their financial gaps were. They believed they were better off with no mortgage loan until they saw their financial picture on a pie chart. Yes – they actually said – WOW!

http://screencast.com/t/iKYAfYxWop

Linda M. McKinley, CML, CMPS
Registered Mortgage Advisor
Cherry Creek Mortgage
(970) 945-4001

[Eric Bohn]

Dave,

This is an incredible tool for my practice! Thank you for bringing this to the attention of the mortgage planning community.

I just locked a $417,000 cash out refi loan as a direct result of using this presentation tool. The client was looking at doing a $125,000 cash out refi and after viewing my presentation and MC reports decided to take my advice and go with a larger loan amount. The best part is this is a new client who is a financial planner who only deals with clients who have at least $3MM to invest. He has already invited my practice to do a presentation at his practice and is keenly interested in having us adopt his entire client database.

As always, thank you for everything you and MC do to keep enlarging the gap between professional mortgage planning practices and common LO’s.

[Dylan Kramer]

The more video’s I create I fall in love with this strategy

This is a video for one of my Realtors explaining the value of RateWatch – My goal is to adopt some MuM’s be getting this Realtor to give me his database so I can start sending RateWatch reports to clients.

This is going to be HUGE for my business

http://www.screencast.com/users/Dylan_Kramer/folders/Jing/media/778e7541-8b14-4547-ba24-e00442c459eb

[Linda McKinley]

Hi Dave!

I am building a relationship with this financial advisor. We belong to the same networking group and finally got together over coffee.

http://screencast.com/t/ePTlIAFp

I am preparing another video for one of my Realtor partners. But…I’m offering her the Rent vs Own scenario.

Linda

[Linda McKinley]

Hi Dave!

I should have results before Wed. on this video. I just sent it to one of my favorite Realtors. I’ve also done 2 loans for her personally.

http://screencast.com/t/U299xZAu

Thank you again for inviting me to be part of this experiment.