THANK YOU to Everyone Who Participated in my Video Experiment. It Was a Huge Success!

Now on to Step 2: Turning this experiment into a four-week PROJECT

First, I want to take this opportunity to give a special “thank you” to everyone who jumped through hoops to participate in this video experiment. I received 25 comments and 16 videos over a five day period - each one was unique, and each one delivered value to both a homeowner and referral partner, and each one taught us a unique way to use video as a powerful sales tool.

In my call for action last Monday, I had encouraged loan officers to create videos in three categories:

• One following up a client a.k.a. the borrower
• One presenting to a referral partner a.k.a. the Realtor, Financial Planner, etc
• A case study that could be watched by many, either clients or referral partners showcasing the value you create for clients

I have no idea who had the best video – I received so many great videos.  Below are some of my favorites.  Please comment on which one you think delivered the most valued to a homeowner or referral partner. 

If you are in the mortgage business you NEED to watch these video’s TODAY…they are some of the best examples of how to deliver value to a homeowner on the planet.  And best of all, every video is less than 4 minutes long…so there is no excuse not to watch them right away.

Below are a few of the best videos – sit back and enjoy

• Watch Scott Nicholson explain his seller buydown strategy to Realtors:
  http://www.screencast.com/users/scottnicholson1/folders/Jing/media/54ad683d-aacf-4289-8101-3d4a3756cf7b
• Watch Linda McKinley send a follow-up after a meeting with a financial planner yesterday:
  http://www.screencast.com/users/LMcKinley/folders/Jing/media/05bc7216-c1cd-4878-8c2b-8780d9c51a04
• Watch Chik Quintans follow-up with a client: http://www.screencast.com/users/ChikQuintans/folders/Jing/media/d762a1c6-131f-4c72-80c8-84973ccb0d4d
• Watch Dylan Kramer follow-up with a Realtor to explain his Mortgage under Management service: http://www.screencast.com/users/Dylan_Kramer/folders/Jing/media/778e7541-8b14-4547-ba24-e00442c459eb
• Watch Scott Nicholson presenting a maximized seller buydown to a borrower:
  http://www.screencast.com/users/Scottnicholson/folders/Jing/media/9ca2be57-44d2-4d4d-b2a4-c6e74a063b73
• Watch Linda McKinley explain a Rent vs. Own Analysis to a Realtor:
  http://www.screencast.com/users/LMcKinley/folders/Jing/media/11ebb957-1b34-49a0-bccb-158af393b399
• Watch Jonathan Klein explain his Divorce Plan: http://www.screencast.com/users/jkcdppi/folders/Jing/media/94663d38-71ae-4fa1-b0d8-dfcefb5aba1c
• Watch Linda McKinley give a referral and follow-up with a financial planner: http://www.screencast.com/users/LMcKinley/folders/Jing/media/b92fc875-3f58-4b1c-af53-582acc11104b
• Watch what I consider to my personal best video so far: http://www.screencast.com/users/dsavage/folders/Jing/media/e6739cf8-81d4-4799-91d9-b9ee74797c5e

I also want to give a special mention to our own Philip Garcia of our client services team for creating a really easy walkthrough of the Opportunity Optimizer. http://www.screencast.com/users/Azzriel12/folders/Jing/media/de5719e4-c922-4362-95fc-3bbb210f4efd

My goal with this experiment was to help loan officers easily incorporate a new tool into their day-to-day business that would give help them influence and educate their clients and partners.

This has been an extremely successful experiment in many ways. If you haven’t tried Jing yet, I encourage you to get on board today. The feedback to this has been so overwhelmingly positive that I’m turning this experiment into an official ongoing project.

Once a week for the next four weeks I will be showcasing some of the best video’s I receive from MC members. 

If you would like to participate in this video project please forward me your best video every single week. 

At the end of the month, I will report the results to MC members so that everyone can share and learn best practices from each other. 

To be part of this project as we roll it out, email me by checking here Dave Savage.

To review the videos from the initial experiment, click here.

To download Jing, click here.

To read my blog post that started this experiment, click here.

Comments

[Brian Kludt]

Hi Dave, this is AWESOME!
I am using this to do TCA's, send rate lock recommendations to clients under contract, it's LIMITLESS!

http://screencast.com/t/2Xl5AnSwN

[Jeremy Forcier]

Mortgage Coach and this video just helped me win a loan and make more commissions

http://www.screencast.com/users/jforcier/folders/Jing/media/e830996d-1716-4d7d-a869-7e161edaf1e3