Please Help Me With an Experiment!

I’m conducting an experiment and would appreciate your help.

The experiment is this: I’ve discovered an easy-to-use FREE tool aka “Killer App” that can take your ability to educate and influence your clients and partners to the next level, and help you leverage yourself beyond imagination. It’s called the Jing Project, and it offers so much opportunity to loan officers that when I tried it a few days ago it absolutely “wowed” me!

It wowed me for several reasons:

1. Because it was so easy to learn how to create my first video;
2. Because it was even easier to actually share my new video via email; and
3. Because of the high quality of the actual video. 

My first video took me less than 25 minutes to create and that included the time it took to download the software, learn to use it and create three different versions of my first video. Here is the link to my very first video!

The Jing software records content on your computer screen and, in real time, follows and records movements you make, such as pointing with an arrow, circling important information, or filling in fields in a Mortgage Coach report.

I have three core ideas on how loan officers can leverage these simple videos:

• To create a customized proposal that a client would watch on their own time as you verbally and visually walk them through their personal MC report;
• To help you adopt more “mortgages under management” (MuM) by educating your clients so they will refer you to their friends and family. For instance, you could pull up a RateWatch Report and another favorite MC Report and then visually illustrate how your MuM program works through a call to action at the end requesting referrals to friends and family members who can benefit from your MuM program;
• And for my favorite idea of all, you could create a monthly case study video for your referral partners. By highlighting your favorite success story of the month, for example, you would pull up the specific MC report you used and then tell the story of how you help the client while giving your current client a guided tour of the MC report. The power of this strategy has many layers:
  1. It would deliver evidence of your success;
  2. It would educate your partners about the value of your advice;
  3. It would teach referral partners how to refer business to you and what to keep an eye out for;
  4. It would provide you with the leverage of creating one perfect case study story and then enable you to forward it to all your best referral partners.   

Now that you’ve heard my vision on how this killer app can be used, I wanted to conduct a little experiment to actually see how Mortgage Coach loan officers would put it to use. I am not only interested in hearing about your experiences in creating the video, but most importantly I want to see the videos you can create over the next 5 days.

If you are interested in participating in this experiment between now and Friday, all you have to do is this:

• Go to jingproject.com and download the software. Make sure you select “save” and not “run” so it saves to your hard drive. Then, go to start, run, browse, find the icon in your program files click on it, then click “run” to start the install.
• If you are on a PC, it may tell you need to install Microsoft .Net files (even if you don’t see Microsoft .Net installing, trust me, it is, and it takes a few minutes, so be patient. If you start pushing buttons too soon you will interrupt the installation.).
• When the Microsoft .Net files are done installing, a screen will come up to install Jing.
• Once installation is complete, restart your computer. (I know restarting your computer is a pain — again don’t worry, it will be worth it.)

To create a video:

• After installing Jing, you will see a yellow sun-like circle appear permanently at the top center of your monitor screen.
• Open the report you want to go through and click on the sun to start the recording. Begin filling out the report and explaining as you go along. Two to five minutes in length is plenty. 
• You will need a microphone. If one is not built into your computer, you can purchase one that plugs directly into your computer for under $20 (if you aren’t happy that you purchased this after creating your first video, I will buy your new mic from you for double what you paid).
• Upload the finished video to the comments section of this blog post and write a few sentences about your experience. I am very excited to hear your feedback and see the creativity of Mortgage Coach members first hand. 

This video experiment has the potential to be one of the best breakthroughs in your business for 2008, but you need to try something different and you need to take the time to learn something new.

I challenge you to create your first video within the next 24 hours and then upload it to the comments section of this blog ASAP. Between now and the end of this week, I will be closely watching the comments of this post and I am planning to write a white paper and share the best videos with all Mortgage Coach members, so if you want to be part of this experiment, you need to create and submit your video this week. 

Thanks for participating!

To create your first video today go to http://www.jingproject.com.

To check out my first video, click here. And please give me your feedback and suggestions.

Comments

[Jonathan Klein]

Hi Dave,

I love this idea -- Here is a link to a video I just created
http://screencast.com/t/WqDOFKXZt

Jonathan Klein, CMPS, CDPP
(954) 428-4552 (o)
(561) 212-9226 (c)
A Certified Mortgage & Divorce Planning Practice

[Chik Quintans]

This is a great application. I have been using a Mac application called Snapz Pro and my clients love it. Saves a lot of back and forth time with the client in addition to making a cool impression.

[Chik Quintans]

Dave,

SnapzPro is a Mac application however Quicktime may be viewed on both Macs and Windows machines. Just need the player (link below).

I like this because there is no time limit (file can be large, however it is compressed for download). Also, once downloaded internet connection is not needed.

Here are two links to download a sample presentation. This is the presentation: http://snipr.com/24esa-lywxz0

Here is a link to download the Quicktime player for Mac or Windows. Many folks have this already especially if they have iTunes. http://www.apple.com/quicktime/download/

I love your ideas of showing case studies and sample reports to strategic partners as well as orphaned mortgages. I'm going to put something together and implement these ideas. Add it to the list:-)

Thanks!

[Dave Savage]

Thank you Jonathan and Chik for your contributions to this experiment! My goal over the next 4 days is to encourage and inspire others create and post 20 personal video's. Jonathan, I loved your video showcasing the Marketing Machine. I would also love to watch and listen to you sharing an actual Divorce Plan with a partner explaining the value of your advice.
Given my ambitious goal I am going my best to lead by example so I have created two more video's of my own.

I create this one first thing this morning>>>
http://www.screencast.com/users/dsavage/folders/Jing/media/bcdf8d03-c0f5-42ae-99dc-6c5476cf4b49

And I just finsihed the day with this one>>>
http://www.screencast.com/users/dsavage/folders/Jing/media/f70aa38e-f036-4297-9389-12e778ada427

[Dan]

This is a great idea of attracting your customers. And by making a customized video about your business you could have better effect on your customers. Thanks for sharing this.

Dan
http://www.perfectmortgagelender.com/