We are in the process of making our website much more valuable to our Mortgage Coach members and this will require me to change my strategy with my blog www.savageinsights.com.
If you are a reader of my blog, I value your opinion and want to include your feedback in our decision on which direction to go with Savage Insights.
Here are the possible directions we are considering…
- We will make Savage Insights a password protected free blog that will require a sign-in.
- We will make Savage Insights a Mortgage Coach membership blog that will require you to be an MC member.
- I will completely discontinue Savage Insights and focus all my attention on adding value to the Mortgage Coach Community and member-only site.
My most important goal is to provide our members with as much value possible – However I am still committed to educating the industry at the same time. I just need to pick my areas where I invest my time very carefully.
If you have an opinion and/or you value reading Savage Insights, please add your feedback and suggestions in the comments section below.
I will be making this decision at the end of the month and one thing for sure is that the content and direction of Savage Insights will change; the questions is how much.
Some sites will give information teasers that promote the product but limit usage beyond the teaser paragraph to membership. This way you can still use if for promotion of Mortgage Coach but give the content beyond the teaser to the paid user.
Posted by: David Walden | May 20, 2008 at 11:04 AM
"We will make Savage Insights a Mortgage Coach membership blog that will require you to be an MC member." would be the direction I would like to see, however, I believe David makes a great point. Having a teaser for site visitors is great marketing and will help promote Mortgage Coach.
Posted by: Shawn Anderson | May 20, 2008 at 12:28 PM
Dave, I hope you will continue to run Savage Insights as a free blog. Personally, I no longer originate loans, so the chances that I will buy Mortgage Coach are next to none.
Not being a potential customer might make my opinion less important, but I have in the past, referred my own readers (Mortgage Brokers) to your site when you publish a post that I find of value.
That would be very hard to do behind a wall.
Posted by: Todd Carpenter | May 20, 2008 at 02:42 PM
I also agree with Dave. You show value to the non-member while promoting membership. Remember "membership has its rewards".
Posted by: Sk Holt Clark | May 20, 2008 at 03:33 PM
It seems that keeping Savage Insights for MC members increases the value of the service to those prepared to invest in their education and growth. We are all working very hard in this market to continue to build our business and anything that provides competitive advantage is important. MC is a great differentiator in the market for presenting to clients. Let's be sure to take full advantage.
Posted by: Jack Schiavo | May 20, 2008 at 05:22 PM